Have you ever wondered how some business owners seem to attract perfect clients without going to networking events or spending hours cold-calling? Here’s their secret: video.
Think about the last time you scrolled through your phone. What caught your eye first? Most likely, it was a video—not a photo or a blog post. Whether it was a funny TikTok, an Instagram Reel, or a product review on YouTube, videos are now the most engaging type of content online.